influentials

The next president should seek to understand digital media

Disclosure: Philosophically, I’m equidistant between John McCain and Barack Obama. I like both. And I haven’t decided whom I’m going to vote for. I’m an independent and I’ve always voted for the person.

Okay…

When I say internet, I don’t mean the thing that was started by the Pentagon after World War II. Nor do I mean this great medium that we can do marketing on.

When I say internet, I mean the internet as a catalyst that’s causing huge cultural shifts in the way we as individuals and organizations present ourselves, from the way we communicate and the way we handle commerce. It’s changed. It’s a massive change, it’s a widespread change, it’s a permanent change.