Back in September, Habitat for Humanity tapped Abraham Harrison to help get the word out about World Habitat Day 2009 which took place on October 5, 2009. While we only had three weeks total for the entire outreach, we took on Habitat as a pro-bono client and reached out to all the bloggers who seemed really passionate and interested in helping promote World Habitat Day on their blogs and via Twitter. Over the short three weeks before World Habitat Day 2009 we were able to collect 269 earned media mentions, both on Twitter and on blogs, all of which you can explore below — the outreach was a stellar success!

I am really proud of the work we at Abraham Harrison are doing on behalf of Jerry White's new book, I Will Not Be Broken: Five Steps to Overcoming a Life Crisis, and new organization, SurvivorCorps. So excited am I that we really created a gorgeous Social Media News Release (SMNR) for the project, for both I Will Not Be Broken and SurvivorCorps -- and I wrote about it over on Marketing Conversation. Via Chris Abraham - Because the Medium is the Message

Blogging about your company is an important way to engage in the conversation surrounding your brand. You should seriously consider producing a separate corporate blog that would focus on exposing the cast and crew behind who, what, when, and where to go regarding your company.

Doing online advocacy requires commitment, inclusion, attachment, and perseverance. If you participate online, you had better not be a one-night-stand. Be sure to engage in the long term conversation and always be available to answer questions.

While exploring the blog search engines for relevant company-related content, take note of particularly friendly blogs and bloggers. Also take note of any blog and bloggers who are actively embedding Your Company code into their blogs.

The internet is neither a place nor a One cannot broadcast to the internet and there is very little correlation between throwing money at advertising and building brand equity.

While exploring the blog search engines for relevant company-related content, take note of particularly friendly blogs and bloggers. Also take note of any blog and bloggers who are actively embedding your company code into their blogs.

Once a list of friendly and like-minded bloggers has been assembled, organize them in an Outlook Contacts folder.

Don’t hesitate to reach out to individual bloggers and friendlies informally in order to build a connection and a conversation. It is important to make sure any formal outreach is carefully considered before moving forward.

A powerful technique for building ommunity on blogs is to find a compelling item about your industry, products, and services, then search for blogs that are already talking about it on Technorati.

It is much easier to message on blogs that are already having friendly conversation.

Blogging about your company is an important way to engage in the conversation surrounding your brand. You should seriously consider produce a separate corporate blog that would focus on exposing the cast and crew behind who, what, when, and where to go regarding your company.