I’ve been having a running conversation with Chris Kieff about the ideas of authenticity, transparency, and flogging. We agree on most things, disagree on some others.

I have a problem with something he says. Not because I disagree, but because I think he may, in the end, be correct. And there’s not much we can do about it.

Until last week, he was one of the purists. Someone who would be upset at flogging and want to point it out. Then he had a conversation with his favorite focus group. It was a focus group of one. His wife.