Shawn Collins says in Companies Increased Social Media Efforts in 2010:

The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, is based on a survey of more than 1,100 companies and agencies.

The research covers how companies are using online PR tactics and social media for marketing and customer service.

Some interesting information from the report:

• 86% of companies plan to spend more money on social media in 2010
• 13% of companies are planning to maintain their current social media budget
• 54% of companies citied lack of resources as a hurdle for participating in social media
• 90% of companies say social media takes up more time internally than a year ago

Statistics like those coupled with the points made in this video produced by Socialnomics should signal a giant wake up call to any company not already involved in social media.

Motionbox, the leading personal video sharing service, announced today that it is a launch partner in the Roku Channel Store, and the only content partner that enables consumers to view their personal videos. Via the Roku player, Motionbox users may now browse and watch their own video memories – and those shared with them by friends and family – in high quality (including high definition) on any television with the click of the remote. All Motionbox users, regardless of account type, will be able to access their videos and videos created by their Motionbox contacts via the Roku player. The Motionbox channel was developed by Mediafly, Inc., a Chicago-based technology company that delivers podcasts and Web content to a variety of mobile and set-top devices.

Ed Zitron over at TriplePoint interviewed Chris Abraham, the president of Abraham Harrison llc in How to Pitch Me: Chris Abraham, AdAge, SocialMedia.Biz:

Over the past few years, I’ve come full circle. First a journalist, now a PR rep. In this time, I’ve become fascinated with the pitching process – the gentle art of getting to know a writer and essentially identifying unique angles that will hopefully interest the journalist. Some consider it a dark, subversive art, but others, like my good friend and reporter Chris Abraham, realize its part of the process, and embrace it.

David Risley gives some very practical advice to bloggers concerned that their amazing blog has yet to generate the following they feel it deserves, in his own piece titled “Why Nobody Cares About Your Blog.”

Today, as I was clicking through the 50-odd windows and tabs I keep open on my screen at any given time, I suddenly had these two bits of info-porn on my screen side by side. The juxtaposition of these illustrations of the states of the two worlds – the old media one crumbling pitifully and the new media one growing like kudzu – was rather stunning. I don’t know exactly what these numbers have to say about our world, but I felt very, very relieved that my company is living vigorously in the flourishing bit of the media universe… What do you think is the wisdom to be drawn from this info?

Out of obvious jealousy that we blogged about Sysomos Hearthbeat 2.0, @McMatt, Alterian’s Twitter dude, popped me a note via an @reply on Twitter:

@CHRISABRAHAM Wanted to make sure you saw Alterian’s SM2 updated today w/ near real time features: http://bit.ly/4tf2aB [client]

Back in May, I wrote about a demo pre­sen­ta­tion I had received from Syso­mos and called their new tech­nol­ogy alien tech­nol­ogy, because it looked like the kind of cool stuff you see in sci­ence fic­tion movies set in the 22nd century.

A few days ago, I got a follow-up pre­sen­ta­tion from Nilesh Bansal, Syso­mos CTO and Co-Founder, in antic­i­pa­tion of their release of Heart­beat 2.0, “a cost-effective, real-time mon­i­tor­ing and mea­sure­ment tool” for the social Web. Not only is the tech­nol­ogy still really cool, but the inter­face is incred­i­bly clean, visu­ally appeal­ing, and pretty easy to use.

You don’t want the world to think that you’re an idiot or an asshole. It’s hard, because it’s so easy to convince people online that you are in fact a terrible human being. However, I bring to you a solution! Phillip’s five rules to follow when you’re mingling online: